I accompany the CEO and his CODIR as a business partner in the creation of tangible and intangible value, profitability management, BU turnaround, brand rationalisation, companies after external growth.
I unite people around profitable innovation, by managing the optimisation of operating profitability, P&L, sales performance and differentiation marketing.
The expert in a few words....
- Management, turnaround, repositioning of a Business Unit: optimisation of P&L, development, organisation, innovation, purchasing,
- Strategic repositioning of brands, activities and offers
- Customer loyalty strategy based on CRM implementation
- Customization of IS management tools and digital migration
- Value creation around web sales and digital applications
- Development and marketing management
His specific skills
- Business Plan, KPIs, marketing strategy development, innovation and value creation, management support functions 10 people, 1800 operational staff
- B to B, B to C services, B to C distribution, food, out-of-home catering, tourism
- Administration, development, acceptance, testing, ERP deployment, operational reporting management tools
- Business development, loyalty with CRM tool and loyalty program after customer / contract segmentation
- Strategic marketing, brand review, brand repositioning, brand name, offers, institutional communication, promotional, media, non-media, multi-channel, digital, innovation, product R&D, services, launch tests,
- English : fluent
- German : notions
- reorganization, business unit turnaround
- Business plan, capex, P&L management
- Team management
- strategic realignment
- corporate integration