Grow your business by optimizing or transforming the omnichannel customer experience
The expert in a few words....
With a solid experience in marketing within groups that are leaders in their sector - 15 years in the Yves Rocher Group and 6 years in the Chantelle Group - but also as an entrepreneur, I can contribute to the development of a brand's turnover by optimizing or transforming the omnichannel customer experience.
The main areas of expertise that I could put at the service of your clients are:
- Multi-channel customer journey management to deliver a consistent, frictionless and differentiating customer experience.
- CRM (more than 15 years of experience): database management, customer acquisition and loyalty (>2.5 M customers), test plans, management of loyalty programs, customer knowledge, data management, definition and monitoring of KPIs.
- 360° marketing plans: creation of traffic at off and online points of sale, effective animation of the customer journey by activating all points of contact with the brand, product launches, etc.
- The development of brands with a strong image impact: 15 years in the Yves Rocher Group, 6 years in the Chantelle Group
- Team management (up to 20 people; international) and project management
His specific skills
- Multi-channel distribution: retail, e-commerce, department stores, multi-brand retailers, supermarkets, etc.
- Integrated multi-channel customer journey management
- Creation and restructuring of teams
- Management of brands with high image impact (beauty, fashion, luxury)
- English : fluent
- Spanish : intermediate
- French : fluent
- Marketing Strategy
- Operational Marketing