Béatrice M. Expert free

Béatrice M.

Marketing and Digital Management

France

Indicative price: Log in to your account

Béatrice M. Expert free

Béatrice M.

Marketing and Digital Management

France

Grow your business by optimizing or transforming the omnichannel customer experience

Grow your business by optimizing or transforming the omnichannel customer experience

Availabilities

Availability is available only to members.

Log in to your account or create an account to access this information.

The expert in a few words....

With a solid experience in marketing within groups that are leaders in their sector - 15 years in the Yves Rocher Group and 6 years in the Chantelle Group - but also as an entrepreneur, I can contribute to the development of a brand's turnover by optimizing or transforming the omnichannel customer experience.

The main areas of expertise that I could put at the service of your clients are:

- Multi-channel customer journey management to deliver a consistent, frictionless and differentiating customer experience.

- CRM (more than 15 years of experience): database management, customer acquisition and loyalty (>2.5 M customers), test plans, management of loyalty programs, customer knowledge, data management, definition and monitoring of KPIs.

- 360° marketing plans: creation of traffic at off and online points of sale, effective animation of the customer journey by activating all points of contact with the brand, product launches, etc.

- The development of brands with a strong image impact: 15 years in the Yves Rocher Group, 6 years in the Chantelle Group

- Team management (up to 20 people; international) and project management

His specific skills

  • Multi-channel distribution: retail, e-commerce, department stores, multi-brand retailers, supermarkets, etc.
  • Integrated multi-channel customer journey management
  • Creation and restructuring of teams
  • Management of brands with high image impact (beauty, fashion, luxury)

His experience

The experience is only available to members.

Log in to your account or create an account to access this information.

His education

The education is only available to members.

Log in to your account or create an account to access this information.

Its missions

The missions carried out are only accessible to members.

Log in to your account or create an account to access this information.

Languages (3)

  • English : fluent
  • Spanish : intermediate
  • French : fluent

Skills (6)

  • CRM
  • Transformation
  • marketing
  • digital
  • Marketing Strategy
  • Operational Marketing