Bruno Arbonel

Marketing of BRANDS: Sofitel, Lucien Barrière Hotels; Pullman; Novotel; Mercure; Adagio; Ibis Style; Ibis etc.

Member of the EMEA Executive Committee and of the Management Committee of each of the Brands.
Direct responsibility for a portfolio exceeding €500 Mi of turnover, transformation of the commercial organisation, including 180 managers and directors. Major achievements: transformation of the sales organisation, vertical alignment, implementation of the REVENUE MANAGEMENT organised by the market place, implementation of a "one stop shop" dedicated to the management of the Group segments, development of OMNI-CHANNEL distribution, implementation of an organisation with links to the INBOUND/OUTBOUND international offices.

People management (600 employees), €850m business volume.
Major commercial performances: + €300 million in new customer acquisition; multi-national groups, including EDF-GDF, Véolia, France Telecom, Arcelor, Air Liquide, etc.
Responsible on the European level for the design and launch of a new economic model and an innovative service offer in "mobility management", whose economic model designed in 2003 "transaction fee + consulting" is still the one in force on the market, as well as the concept of "mobility management" service, disruptive vs. the so-called "travel management" offer, is today the digital solution of the future for all global players.

Director of Strategic Sales EMEA (1998-2000).
Major achievements: + €200M total acquisition in 2000; leader of a €300M worldwide consortium acquisition project in 1998.
Corporate acquisition references: Alcatel-Alstom World, Thales World, LCL,..., numerous ministries and administrations. Worldwide CWT Sales Leaders ranking: N°1 in 1998 and 2000.

Director of Operations (1996 - 1997).
Profit centre: 22 sales outlets in Ile-de-France, 150 people, turnover of + €150Mi.
Leader of missions in Africa and China (HKG, Beijing) for the development of the network of partners and relations with Institutions. On the African continent, management of a team composed of 5 French and Belgian directors who visited 27 countries and contracted with 17 Partners.

Setting up of the Marketing Department in Europe with 2 other Leaders, UK and Germany. The company's ambition was to become the European leader on the North Atlantic, through the implementation of an excellent service and numerous innovations, supported by a very significant marketing investment on the main markets in Europe.
People management: 15 managers and consultants. Award for "most creative manager" in 2014.
In charge of the development of :
The "Europeanisation" of the AAdvantage loyalty programme, consumer relations & interline, via the management of the French-speaking team;
-ATL/BTL communication, advertising (creation, buying space with DDB/N), sales promotions, direct marketing, public & press relations, events;
-product design, implementation of airport lounges, fast check-in services, etc. ;
-Yield Management, team management in continental Europe in connection with the headquarters in Dallas.